Under $100, Always
Manhattan trainers commonly charge $150–$250 a session. Every BUF session is under $100, and our rates have been transparent and public since day one.
Private Training · Midtown Manhattan
1-on-1 Personal
1-on-1 Personal
Training in NYC.
One coach. One client. Under $100.
A certified trainer, a private studio, and a program built for you — every session under $100, with no contracts and no membership fees.
Who It's For
Built for peoplewho want it to actually work.
1-on-1 is the right fit if you want a program written for your body, your schedule, and your goals — not a class you fit yourself into. It's where most of our clients start, and it's what we recommend if you're new to lifting, coming back from time off, or working around an old injury.
Typical 1-on-1 clients at BUF: professionals who want fat loss or strength without a 90-minute gym habit, adults over 40 rebuilding muscle and joint health, beginners who want to learn to squat, hinge, press, and pull correctly the first time, and experienced lifters who want a coach to push them past a plateau.
Since 2017 we've coached over 1,000 New Yorkers this way. Many have trained with us for years.
How It Works
From first callto first PR.
01
Free consultation
A phone call or in-studio conversation about your goals, history, injuries, and schedule. No pressure and no sales pitch — we just need to know what you're working toward.
02
Movement assessment
Your first session covers how you move: squat, hinge, push, pull, and any joint restrictions. That tells us where to start and what to fix before we add load.
03
Your program
Your trainer writes a progressive program — strength, conditioning, and mobility in the right proportions for your goal — and adjusts it as you get stronger.
04
Coaching every rep
Sessions are 60 minutes (or 30 if you're short on time) in a private studio, with your trainer coaching form and load on every set. Every session is logged so you can see your numbers climb.
05
Nutrition when you want it
Diet coaching is included with any training plan. If your goal involves body composition, we'll set protein and calorie targets that fit your life.
Pricing
Straightforwardpricing.
Rates drop as you train more often. No initiation fee, no monthly membership, no package you have to buy up front — you pay for the sessions you book.
60-Minute Sessions
Solo 1-on-1
- 1× per week$98per session
- 2× per week$95per session
- 3× per week$90per session
Additional sessions beyond 3×/week: $85 each.
30-Minute Sessions
Solo 1-on-1 · in-studio
- 1× per week$60per session
- 2× per week$55per session
- 3× per week$50per session
Additional sessions beyond 3×/week: $45 each.
Full schedule on the Rates page. Want to split the cost? See semi-private training.
Why BUF
What MakesBUF different.
No Contracts, No Fees
No membership, no initiation fee, no 12-month commitment. Book the frequency that fits and change it whenever your life changes.
Certified Coaches
Our trainers hold nationally recognized credentials including NASM, ACE, and NCSF. Meet the team and pick the coach who fits you.
A Private Studio
No waiting for a rack, no crowd, no distractions. It's you, your trainer, and the equipment you need for that day's work.
Coaching, Not Cheerleading
We teach technique and program progression, so you get stronger every month and learn how to train yourself along the way.
5-Star Rated
Over 200 five-star Google reviews from clients across Hell's Kitchen, Chelsea, Hudson Yards, and Midtown. Read their stories.
From The BUF Blog
Read The Guide
How Much Does Personal Training Cost In NYC?
Our honest breakdown of what trainers charge across Manhattan — big-box gyms, boutique studios, independents — and where BUF's rates fit.
Common Questions
1-on-1 personal trainingFAQ.
How much does 1-on-1 personal training cost at BUF?
60-minute 1-on-1 sessions are $90–$98 depending on how many times a week you train ($98 for 1×, $95 for 2×, $90 for 3×, $85 for additional sessions). 30-minute sessions are $50–$60. There are no membership or initiation fees. See the full Rates page.
How often should I train with a trainer?
Most clients see the best results at 2–3 sessions per week. If budget or schedule only allows once a week, we'll pair it with a simple plan you can do on your own. Our guide to how often to strength train covers the trade-offs.
Do I need to be in shape to start?
No. Many of our new clients have never lifted weights. Your first session is an assessment, and your program starts wherever you are.
Do I need a gym membership?
No. BUF is a private studio. Your session fee covers everything — there's nothing else to join or pay for.
Can I combine 1-on-1 with other formats?
Yes. Many clients do one 1-on-1 session and one semi-private session a week, or mix 60- and 30-minute sessions. Mobility sessions and nutrition coaching can be added to any plan.
Are your trainers certified?
Yes. Our trainers hold nationally recognized credentials including NASM, ACE, and NCSF certifications. You can read each trainer's background on our Trainers page.
Where We Are
Midtown West,by Penn Station.
BUF is a private studio at 347 W 36th St, Suite 1002-1004, between 8th and 9th Avenues — a few minutes on foot from Penn Station, Port Authority, and the 34th St–Hudson Yards 7 stop. We serve Hell's Kitchen, Hudson Yards, Chelsea, and the rest of Midtown.
Hours: Monday–Friday 6:00 AM – 9:00 PM, Saturday–Sunday 9:00 AM – 6:00 PM.