Included, Not Upsold
Most studios charge separately for nutrition. At BUF it comes with your training because the two only work together.
Nutrition · Included With Training
Nutrition
Nutrition
Coaching in NYC.
Included free. No meal plans. No gimmicks.
Every BUF training plan includes nutrition coaching from a NASM Certified Nutrition Coach — the part of the equation most gyms upsell or ignore.
Who It's For
For anyone whose goalis decided in the kitchen.
If you're training for fat loss, muscle gain, or just to feel better, what you eat determines at least half the outcome. We don't think that should be a separate $200-a-month add-on, so nutrition coaching is included with any 1-on-1 or semi-private training plan at BUF.
Ben Unger, BUF's founder and a NASM Certified Nutrition Coach, handles nutrition consultations personally. The approach is simple on purpose: protein first, a realistic calorie target, food you actually like, and habits that survive a New York work week.
What it isn't: a meal plan you'll abandon in nine days, a supplement stack, or a cleanse. And it isn't medical nutrition therapy — if you have a diagnosed condition that affects your diet, we'll work alongside your physician or a registered dietitian, not in place of them.
How It Works
What nutrition coachingincludes.
01
Nutrition consultation
A conversation with Ben about how you currently eat, your schedule, what you've tried before, and what your training goal requires.
02
Your targets
A daily protein target and a calorie range matched to your goal — set high enough to support training and low enough to move the scale in the right direction, if that's the aim.
03
Food logging in the BUF app
Clients on nutrition coaching can log meals in the BUF client app, including barcode scanning and a library of common NYC lunch spots, so your trainer can see what's actually happening between sessions.
04
Check-ins with your trainer
Your coach reviews your log and progress alongside your training. Adjustments are small and frequent rather than dramatic.
05
Realistic, not perfect
We plan for the client dinner, the weekend, and the week you're slammed. Consistency over 12 weeks beats perfection over 12 days.
Pricing
What itcosts.
Nothing extra. Nutrition coaching is included with any BUF training plan — 1-on-1 or semi-private.
1-on-1 Training
60-minute sessions · nutrition included
- 1× per week$98per session
- 2× per week$95per session
- 3× per week$90per session
Semi-Private Training
60-minute 1-on-2 · per person · nutrition included
- 1× per week$70per person
- 2× per week$65per person
- 3× per week$60per person
We don't offer nutrition coaching as a standalone service. Full training rates on the Rates page.
Why BUF
What MakesBUF different.
A Certified Nutrition Coach
Consultations are run by Ben Unger, NASM Certified Personal Trainer and NASM Certified Nutrition Coach, who has coached NYC clients since 2017.
Protein-First, Evidence-Based
Our targets follow the published research on protein and resistance training, not the diet of the month. Read our approach.
Built For NYC Life
Chipotle, Sweetgreen, Cava, the deli — we help you order well where you already eat, instead of pretending you'll cook seven nights a week.
Logged, So It's Real
Food logging in the BUF client app means your trainer coaches from data, not from what you remember on Friday.
No Products To Buy
We don't sell supplements, shakes, or plans. We only recommend food.
From The BUF Blog
Read The Article
Strength Training Nutrition: What To Actually Eat If You Lift In NYC
Protein targets, calorie math, and the handful of habits that matter — written by Ben, with the research behind each number.
Common Questions
Nutrition coachingFAQ.
Is nutrition coaching really free?
Yes. It's included with any BUF training plan — 1-on-1 or semi-private. We don't offer it as a standalone paid service.
Will I get a meal plan?
No. Rigid meal plans fail fast. You'll get protein and calorie targets, guidance on building meals you like, and coaching on the habits that actually move the needle.
Who does the nutrition coaching?
Ben Unger, BUF's founder and a NASM Certified Nutrition Coach, runs the consultations. Your trainer supports the day-to-day check-ins.
Do I have to log my food?
It helps a lot, but it's your call. Clients who log in the BUF app get more precise coaching because the trainer can see real intake rather than estimates.
Can you help with a medical diet or eating disorder recovery?
That's outside what a nutrition coach should handle. If you have a diagnosed condition or a clinical history that affects your eating, we'll coordinate with your physician or a registered dietitian rather than replace them.
I just want nutrition help, not training. Can I sign up?
Not at the moment — nutrition coaching is bundled with training. If you're on the fence about training, book a free consultation and we'll talk through what fits.
Where We Are
Midtown West,by Penn Station.
BUF is a private studio at 347 W 36th St, Suite 1002-1004, between 8th and 9th Avenues — a few minutes on foot from Penn Station, Port Authority, and the 34th St–Hudson Yards 7 stop. We serve Hell's Kitchen, Hudson Yards, Chelsea, and the rest of Midtown.
Hours: Monday–Friday 6:00 AM – 9:00 PM, Saturday–Sunday 9:00 AM – 6:00 PM.